<plugin>

        <groupId>org.eclipse.tycho</groupId>

        <artifactId>tycho-packaging-plugin</artifactId>

        <version>${tycho.version}</version>

        <configuration>

          <format>'v${maven.build.timestamp}'</format>

        </configuration>

      </plugin>

  <profiles>

    <profile>

      <id>update-branding-plugins</id>

      <build>

        <plugins>

          <plugin>

            <artifactId>maven-antrun-plugin</artifactId>

            <executions>

              <execution>

                <phase>process-resources</phase>

                <configuration>

                  <tasks>

                    <replace file="about.mappings" 

                             token="@build@" value="${buildId}" />

                  </tasks>

                </configuration>

                <goals>

                  <goal>run</goal>

                </goals>

              </execution>

            </executions>

          </plugin>

        </plugins>

      </build>

    </profile>

  </profiles>